An example of this is filling the seats up for an event, but all the wrong people attend for the show. Success is the primary goal here and each metric over time should be fine tuned to improve your results. It's also a good strategy for driving conversions - but only if results are monitored and optimized. Profit Per Customer These metrics are based on the lifetime value of an incremental customer. General marketing report example. These meaningful metrics can be divided into the three below categories. Marketing Program Performance Metrics The metrics look at the incremental contribution of individual marketing programs you have in place. 4. Denial In this first stage, the marketer may deny the need for being held accountable for their results, making them isolated and disconnected from other departments. This initial step with measuring your marketing success starts with total accountability. 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What are your specific objectives for investing in marketing and how will you determine the revenue and profits gained by such efforts? Performance is determined by the conversion rate versus a trend or benchmark. What impact would a 10% change in budget do for you and how will it impact your profits and margins in the preceding years? Metrics that Create Vanity These are considered metrics that make you feel good and sound impressive but actually lack any form of solid contribution to the company. This is a great all-around template that will give you an overview … 2. What questions do you still need to answer with regards to your knowledge and return on marketing investments? The rest of these marketers employ no tracking at all or use test and control groups to gain results. 44% of marketers know what a 10% increase in their budget could offer their company. Knowing which metrics are the right ones to use will help you from using the bad metrics. They start to compile information and show their direct impact to company executives while achieving the respect of the entire organization. Looking at Action, Not Results The results of your marketing efforts reflect the costs incurred making this investment easy to measure. Looking to the leaders in the industry of lead generation, 45% of these individuals measure just a single attribute of their campaign. That's where a good reporting tool comes in. DashThis is the power behind thousands of reporting dashboards created by and delivered for agencies and digital marketers every month. Importantly, it lets you quickly and easily stay on top of your marketing performance across all your marketing channels and tells you where your digital marketing efforts are a success and where they might need to be optimized. 1 out of every 5 marketers do not measure their marketing results at all while 87% of senior marketers who do not feel confident in their ability to make an impact in sale forecasting the results of their decisions. All of them make reporting on marketing campaigns quicker and easier: DashThis fetches the data automatically so you don't have to manually enter data into Word or Excel to generate reports for your clients. Home » Marketing » Marketing Performance Measurement Metrics, Examples and Methods. This looks at doing the right things compared to doing the wrong things well. While creating daily or weekly marketing reports can be useful for you, the marketer, your clients may just get overwhelmed by the sheer number of reports and start ignoring them - not what you want. A good PPC marketing report will include stats on: We also recommend organizing your data by channel to get a breakdown of how each one is performing. There are so many metrics to choose from, selecting the rights ones can sometimes be tricky. What appropriate targets for improving revenue will be leveraged and what initiatives will help you to get there? SEO is a key part of any long term digital marketing strategy. Here are some tips for creating a good marketing report: Our templates are designed to save you time when it comes to marketing reporting. Our ecommerce marketing report includes all the main KPIs you'll want to track to ensure you're getting the best possible results from your ecommerce marketing efforts. Key KPIs that should be in your report are: As with PPC marketing, the data in the report should be organized by channel. Focusing on Quantity, Not Quality Less than half of all marketers focus on measuring lead quality and instead look at lead quantity. That's where our email marketing report comes in. Some of the key ones you should include in your report are: Email marketing is a great way to get your products and services in front of people - they go straight into people's inboxes. Usually, we recommend creating monthly reports. The most popular social networks you're probably using for campaigns are Facebook, Twitter, Instagram, Youtube and LinkedIn and you'll want to include all the ones you're currently using in your report. 2. Confusion The marketer may begin to accept the importance of measuring results, but is confused as to implementing such metrics and lacks a holistic understanding of how it impacts bottom line results. Examples of vanity metrics are Facebook likes, retweets, and press release impressions. With so many numbers being measured, it is easy to spend time measuring items of less importance.