Stay ahead of the curve with our free newsletter. What do you do when you can’t even get a viewing for your ads? You have to find new sites, evaluate them, and develop strategies for them. Here are the top 3 challenges the media and advertising industry is facing, according to Plug and Play's expert panelists, also industry veterans, innovators, and experts. They know how valuable their social media influence is. And, sure, brands have other social networks they can use to reach audiences, but no other network has the same audience or the same potential for engagement. Smaller brands looking to make a splash will have to get major capital. Part of the reason is that they are putting more money in more places, but part of the reason is that the cost of ads is going up. We’re seeing the growth of personal devices like home assistants, smart watches, smart glasses, and even virtual reality. Facebook has locked down the reach of the posts unless brands pay to promote them. It’s fast. Social media was a gift to businesses. A 2019 survey from Vital shows that more than 35% of marketers face challenges related to leads and/or traffic, showing that this trend still continues. Indeed, Online advertising industry will face these challenges. If you look at the web alone, the number of websites is proliferating at a rapid rate. Challenges and Prospects in Advertising In advertising one has a diverse range of jobs to choose from, to suit one's inclination, talent and personality. The choice of working in an organization that manufactures certain goods or provides certain services, to look after the advertising … Greater targeting options from publishers also help (Facebook leads here), as do the use of intent-based signals (Google leads here). the pressure on marketers to prove their worth continues to increase, in digital advertising happens around 60% of the time, those two alone control one-fifth of global ad spending. The top challenges faced by marketers are: reaching potential customers in a meaningful and compelling manner; and accurate and reliably measurement, per the survey’s results. Miami, FL 33131, Whos theme My Theme | Powered by MyPress | Designed by Your Design Agency, Error: Please enter a valid email address, Error: Password and password confirmation do not match, Check this box to agree to receiving communications from our Sponsors, where applicable, as per our. Trying to decide where to advertise can require extensive research and hours of work. It’s factual. While these challenges may seem unsurmountable, there is a silver lining on the horizon. Generating enough traffic and leads was the top global marketing issue, according to the 2017 and 2018 State of Inbound reports. Good social media marketing is also a necessity. Check this box to agree to receiving communications from our Sponsors, where applicable, as per our Privacy Policy. Content and brand marketing have become a leading advertising strategy in recent years. About the Data: The results are based on a survey of 300 marketers and agency professionals (50/50 split) involved in advertising and media decision-making. One of the real killers, imho, is pop-up ads. Instead of creating ads for the general audience, which is quite large, brands are focusing on creating ads for smaller segments of that audience. The digital landscape will continue to grow, as will the challenges that the growth brings. The social giants have gotten savvier about what they are doing for businesses on their sites. Brands are better able to learn what their audiences want or need, and they are better able to target their ads so that they appear only to the people who are going to be most interested in what’s being sold. Or so it seems. As a brand reputation specialist, he has proven success when it comes to revenue, traffic & football trophies. Digital advertisers are getting more creative than ever and the results are paying... 5 Biggest Challenges for the Online Advertising Industry. A solution like Perion’s MakeMeReach helps brands improve targeting and get more from their posts. They’ve stopped giving away the milk for free. Strategies for Digital Media Advertising that Work. 2017 was a great year for digital advertising campaigns, and we still have a few months left. The 5 Biggest Challenges Advertisers Face 2. 777 Brickell Ave. Use the technology that’s available and stay abreast of the research to stay one step ahead of the changes and stay relevant with your audience. Undertone helps brands do this by getting placements for ads that make the most impact. As for the influence of politics, roughly half (49%) said that the new Trump administration and its attitudes to globalization won’t have a difference on their desire to advertise globally. That requires that ad creative speak to consumers in a way that understands them (which is creatives’ biggest challenge). Undertone helps brands get their ads on the right websites and platforms to reach their target audience, and it ensures that ads are optimized by device and browser. They spoil the user experience and can easily drive visitors away from your site. We use cookies to ensure that we give you the best experience on our website. The 5 Biggest Challenges Advertisers Face 1. Creating a comprehensive ad strategy that considers all of the obstacles and the best way to overcome will lead to optimal results. Ad blockers are costing advertisers billions of dollars. It can take the burden off brands to do all that research by placing the ads for them, helping them save time and money and getting them a higher return on their investment. Generating Traffic and Leads. 1) Mindshare. If you don’t have a plan to overcome them, you will find yourself fighting an uphill battle, barely making the progress you want, if any. Segmentation has helped brands reach more of their audience. In advertising one has a diverse range of jobs to choose from, to suit one's inclination, talent and personality. It allowed them to reach millions of potential customers for FREE. Using a solution like Perion’s Undertone can help you overcome this challenge. But one of the challenges is evaluating the effectiveness of this type of advertising and selling the client on the ROI of brand marketing. The measurement concern is well-worn at this point as the pressure on marketers to prove their worth continues to increase. Meanwhile, in comparison to these leading challenges, marketers seemed less concerned with other obstacles including mobile marketing tactics, the transformation or evolution to digital and managing input from C-suite executives. Separately, almost half of the survey’s respondents indicated that their ad spending will increase during the second half of this year as compared to the first half spend, with Facebook and Google Search being the media brands most likely to gain share of advertisers’ budgets. A few advertising challenges are considerably more problematic than others, according to new survey results from Advertiser Perceptions. Here are the five biggest obstacles the online ad industry is facing right now: 1. Sponsor Permissions :